If You're Not Planting In The Spring, You're Begging In The Fall


3 seeds per day

15 seeds per week

60 seeds per month

720 seeds per year

close at 10%

72 sales per year


That's the math I wish someone had shared with me when I kicked off my sales career, nearly 13 years ago. You can get everything else wrong, but get this right, and successfully lay the foundation for a profitable, low-stress business that stands the test of time.

That's 3 conversations per day with complete strangers. 3 new relationships. 3 prospects you feel confident about doing business with at "some point" in the future.

Now, notice I didn't use the word "today" here. Super important.

These folks, in most cases, are simply NOT ready to do business with you today. There is no trust. They don't know who you are. They don't owe you anything. It would be illogical to think otherwise.

The goal is to have a detailed, no-strings attached conversation with this particular individual to find out where they are today and where they want to be in the future. And more specifically, what's preventing them from getting there.

Add those notes to your CRM. Set a task. Follow up with them down the road. Seed planted.

Rinse, repeat. Rinse, repeat. Over and over and over and over again. Stack your pipeline so big that it literally is bursting at the seams with new business with every passing day. And when the timing is right, present a perfectly tailored, custom-fit solution to help those person(s) solve his/her problems.

Yep, it is actually that easy.

You must operate under the principle that you will eventually do business with every single person you speak with. Doesn't need to happen today. Doesn’t need to happen tomorrow. May not happen ever. But in your head, you are absolutely certain that you are going to be doing business with that person! It's only a matter of time.

Sales is about solving problems for people. The more problems you solve, the more money you make. The bigger the problem, the bigger the paycheck. This is the winning mindset.

And the cherry on top? Glad you asked.

You see, happy customers love to refer more customers. And let me tell you, this positive feedback loop is insanely powerful. Develop a reputation as a problem solver and before you know it, you will have more business than you know what to do with.

The only reason(s) why you would not be successful in this game are:

  1. You suck at math.

  2. You aren’t willing to do the work.

So what do we do exactly?

I started Helpful Sales 6 years ago to help business owners answer the following question: "Where can I spend $1.00 to make $5.00 back?"

This is the exact problem we set out to solve.

Our typical Clients are small to medium sized service-based businesses in North America. Some of the sectors we have extensive experience in include real estate, mortgage, private money, foundation repair, HVAC/heating, plumbing, roofing, debt collection, accounting, legal and insurance. Annual revenues of 1-10M.

The goal for every Client we work with is a stacked pipeline that produces predictable revenue. We want to give you options, because options are what allow you to sleep at night.

Our core services include:

  1. Database management/appointment setting via Inside Sales Agents (ISAs)

  2. Lead generation via Google/Microsoft Ads

  3. Mentorship (1v1 and/or group)

Do you have a lead generation/conversion problem within your own business? If so, we'd love an opportunity to sit down with you to better understand your current situation and see if/how we can help.

Thank you for taking the time out of your busy day to check out our corner of the Internet.

Chat soon,


Andy Cole

Founder & CEO


P.S. - If you'd like to book a call, you may do so here.


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